Website design for Search Engine Optimization

No one told you that your website effectiveness is directly tied to its placement in the search engine results. When considering this after the fact, remedial work can be done to evaluate the key terms you need to place well with, and to develop a website design approach that will trend higher. Sometimes this is a simple process. Other times, a new site design is in order.

There are many factors which determine the site's position in the Search engines. When starting a new site, we always start with the key search terms for your business. After some input from you, we do detailed reports on the current frequency of term requests, and the number of pages that offer content for those terms. After discussion with website optimization specialists, choose the key terms to optimize the site for. These terms may be incorporated into the website name if you are not already commmitted to a specific URL.

Nothing replaces useful content surrounding these terms. The more you have, the more useful the site will be considered. In addition, the more people link to this useful content, and the more the search engines value you. A good web designer can develop content, and optimize the terms in the content to help it rate better. But nothing can replace good content. The more targeted information you have on your products and services, the better. The key is putting it on the site in a format that both is useful for visitors and beneficial for search engine placement.

Many people start off with a brochure site. They might add content, but it is haphazard - and not optimized for the key search terms. One really shouldn't create any page without a firm idea of its intent, and what it will contribute to the site's placement on the search engines. Of course, once you have the excellent search engine placement, you will get traffic. Make sure you capture the ongoing attention of these visitors using both valuable content, and a method of keeping in touch with them after they have left. A free electronic newsletter is one method, but a compelling offer is even better. Why get a newsletter subscriber if you can get a sale?

If you dont have the interest or time to do a regular newsletter, Coastway can provide this as an ongoing service. We can configure your site with an autoresponder, so that the email distribution is effortless and effective. We will confirm and coordinate your emailing schedule and produce the email content after discussion with you or your staff so that the email supports your current sales and promotion plans.

Websites should be an effective lead-generation tool if properly designed. We have clients whose entire business depends upon the daily sales from their website. You can grow this part of your business by incremental effort. It doesn;t have to come overnight. Call us for more information and a detailed quote.